Instagram Strategies for Artists and Creatives

Updated: Jun 20

You want to get your out there and grow your audience on Instagram, but let’s face it, you just don’t have tons of time to spare.

Here are five, quick strategies you can use to help get found and grow your followers on Instagram.

Instagram Strategy: Hashtags

Using hashtags on Instagram is an extremely useful way to find your audience and keep your work in the flow of popularity. Don’t go crazy with random hashtags, but if the hashtag fits, then include it in a list at the bottom of your post.

If you want your work out there, you’ll definitely need to keep track of what hashtags you’ve used that have performed well.

Instagram Strategy: Stay on Script

Define your message and stay on the script! You should create post consistently, whether that’s daily or weekly, and make sure that it’s eye-catching and reflective of you and your work.

Ensure that your posts and photos are what your followers want to see and that it’s something they can engage with, be it via commenting or sharing with others.

Change is always interesting but you’ll never want to entirely flip the script. If you want to mix things up a bit, try adding new things, taking out the dead old ones, and keeping the old classics going!

Instagram Strategy: Photo Finishes

Photos are essentially life on Instagram, so it’s critically important, of course, that you make sure you are delivering the best kinds of photos to your followers. Top notch cameras are great but aren’t required.

You can capture amazing photos with today’s smartphones and use the filters available on Instagram and other sites, like Canva, to enhance your images. You want your photos to have personality and standout.

Instagram Strategy: Spread the Word

While Instagram is a wonderful website, it’s always a good idea to have more of your product spread out on several platforms.

There are many mainstream social platforms to use such as Facebook, Twitter, and Pinterest, but make sure you check out others like Deviant Art and Tumblr. Spreading your content through various platforms will give you more exposure to each platform which will help build up the popularity of your works.

Instagram Strategy: Community Insight

Talking to other artists who have been using Instagram for a long time is a wonderful idea. They can tell you things about the site and give you advice on how to run your page.

You can toss ideas around with these users and collab with them to make awesome new content to help grow your collective followings.

10 views0 comments

Recent Posts

See All