Updated: Nov 18
Email marketing is a must for any small business. It allows you to stay connected with your current customers and develop relationships with new customers. But how do you know if you're doing it correctly?
Many small business owners find the concept of email marketing tedious or overwhelming. The truth is, email marketing isn't as complicated as you might think. The key is to create a plan, be willing to try out different things, and embrace what works.
Here are a few email marketing tips you can try to improve your open rates and get more engagement from your customers.
EMAIL MARKETING: EMAIL LIST SEGMENTATION
Not every customer on your list needs to hear the same message in order to engage with your small business. This is where email segmentation comes in.
Not sure how to segment your email list? Consider grouping them into subgroups like active customers, customers you haven't heard from in a while, new customers, customers that shop in-person, or customers that shop online.
When you segment your email list, you can create targeted messages that will improve engagement and email performance rates.
EMAIL MARKETING: HAVE FUN WITH CONTENT
Believe it or not, there is no right or wrong way to create content for your small business. It's YOUR small business, so let your content reflect your personality. Consider using fun colors and fonts, images, gifs, and videos.
The goal is to engage with your customers, so create content that shares your message and reflects the personality of your business. Above all, have some fun!
EMAIL MARKETING: EMAIL TESTING
As you cannot always guarantee how your message will perform, consider experimenting with A/B testing of your marketing emails. To do this, create two versions of the same message and send one message to half your group and the second message to the other group.
Not sure if your customers respond best to fun or serious subject lines? Wonder if they like more images and videos or if they would rather read content-heavy emails? Think one time of day or day of the week might be better to send your emails than another? This is the perfect way to find out!
A/B testing of your email marketing campaign will allow you to see what colors, messages, topics, subject lines, and words best perform with your customers. This will guide you on what kind of emails they want to see and what kind of emails you should create in the future.
EMAIL MARKETING IS GREAT FOR SMALL BUSINESS
Email marketing is key to winning in small businesses in today's global marketplace, so make sure you are making it work for you. Use these techniques to improve your overall email marketing performance and make your emails work for you. You'll discover that when done correctly, a well-done email marketing campaign can increase your overall revenue.
Believe it or not, you don't have to hire a digital agency or spend money on expensive marketing tools. You just need time and a willingness to experiment.
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