There are a lot of moving parts and neverending tasks on the ToDo List of a small business owner. That's why digital marketing is often the number one item outsourced by business owners --- it's an affordable expense that offers a high return on investment and gives you back valuable time to devote to other tasks and customer needs.



So, what exactly is digital marketing, and what are the different types of digital marketing channels? We’re glad you asked. Digital marketing is any type of promotional activity done via the web.

With the average consumer spending more than 6-8 hours a day online or on their phones, it is imperative that your business is active online wherever your customers are hanging out online.

Digital marketing includes services such as:

  • Competitive Analysis - Figuring out what your competition is doing and what your customers are most interested in. This helps to create a clear strategy for your digital marketing campaigns.

  • Website and Mobile Site Design and Development - Your website is your lifeline in today's global marketplace, so you need a website that attacks new customers and engages current customers. Keeping your website and mobile site up-to-date is an ongoing task.

  • Search Engine Optimization (SEO) - Did you know that 93% of customer online experiences start with performing a search? That's why it is imperative that your business lands on the first page of any search result.

  • Local SEO - When you think local, you should be thinking local SEO! More than 97% of consumers who want to shop locally go online to find a small business before they shop.

  • Pay-Per-Click Advertising (PPC) - While Michigan Media Services believes in growing businesses organically so they will have long-lasting results, sometimes you want to pay to play, like for a special event or holiday promotional event. In those instances, it makes sense to purchase advertising on platforms such as Google or Bing. With PPC advertising, you'll only pay when a customer clicks on your ad. Keep in mind, these are short-term results, but PPC is a great way to stir up some quick business.

  • Email Marketing - Email marketing is a cost-effective way to keep current customers engaged with your business and bring back customers you might not have seen in a while. A digital agency will create targeted email messages to engage your customers from their email inboxes and drive sales.

  • Social Media Marketing - Today's social media users spend 3-4 hours a day on social media platforms such as Facebook, Instagram, Twitter, and TikTok. Social media marketing allows you to connect and build relationships with your current and potential customers wherever they are hanging out most online.

  • Reputation Management - The reputation of your business is everything! To ensure your business has positive, trustworthy reviews and draws in customers, a digital marketing agency will work to keep your business profile and business reputation positive.


Figuring this out and creating a digital marketing strategy that not only gets your business noticed but brings in more customers takes a lot of time and research. That's where an outside digital agency comes in.

An outside digital marketing agency can do the research, find out where your customers are hanging out and what they talk about, create and implement a digital marketing strategy that brings in new customers and keeps current customers coming back for me.

Ready to find out how Michigan Media Services can take your business to next level? Schedule a FREE consultation with us today! You can take advantage of any of our predesigned digital marketing and social media marketing packages or let us create a customized solution to fit the specific needs of your small business.

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