Understanding the 4 Ps of Digital Marketing

Updated: Jun 20

Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves to your overall marketing strategy.

Michigan Media Services

Whether you're a non-profit foundation or a small business with years under your belt, at some point you've probably heard about the importance of the Four Ps of Digital Marketing:

  1. Product

  2. Price

  3. Promotion

  4. Place

When you truly understand what they are and how they work together, you'll be able to create the perfect marketing mix for your brand's online strategic growth.


Check out this quick video from Paxton/Patterson on the Four Ps of Marketing


If you already have a good handle on your product and are ready to crank up the volume on price, promotion, and place, reach out to Michigan Media Group today and we'll help you create the perfect marketing mix for your brand's success!

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